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The press pagesEst. with the first clippingFree press kit inside

Ashwin makes headlines

everything written, said and broadcast about the music, collected on one page

Navi Mumbai, India·· 0 clippings & counting

Lead story · TuneCore, Sound of the South

The Face of Malayalam Independent Music

Chosen as the face of TuneCore’s Sound of the South campaign, with billboards across Kochi celebrating independent Malayalam music, and one name on them. The campaign put the independent catalogue in front of the state that raised it.

“It’s the Sound of Freedom. It’s the Malayali Sound.”

Sound of the South billboard, Kerala
Fig. 01Spotted · Kochi
Sound of the South billboard, Kerala
Fig. 02Shot on the street
Sound of the South billboard, Kerala
Fig. 03From a friend’s story
Billboards across Kochi, TuneCore’s Sound of the South. Watch the campaign film ↗
Section 01

The clippings

Section 02

The radio room

The dial, tap a station On air
Club FM
Club FMAired three times

Three interviews on Kerala’s airwaves, with RJ Vrindha on Nere Nere, RJ Sudev on Veendum and RJ Heera. Two of them, recorded off the radio as they aired.

Nere Nere · RJ Vrindha
Veendum · RJ Sudev
Red FM
Red FMOne interview

An interview with RJ Manisha on 93.5 Red FM, one of India’s biggest radio networks.

BBC Asian Network
BBC Asian NetworkFeatured multiple times

Featured multiple times on the BBC’s home for South Asian music, in conversation with Pritt. Here, Aa Thazhvarathil on air.

Aa Thazhvarathil · BBC
More tapes at the desk
Section 03

The podcast booth

The house show

Before the Beat Drops

The podcast, with Ashwin and Christina. The stories, craft and chaos before each song finds its beat. Episode 1: how a father’s letter became a song.

Guest appearance

In conversation, Pineapple Podcast

A long-form conversation about the music and the road to it. Tap the tile for a clip. Another episode is on the way.

The press kit · № 05

The Cinematic Indie Architect, everything a story needs

Approved bios, copy freely

Ashwin Syam is a composer, producer, guitarist and singer, born in Kerala and raised across India. He crafts heartfelt yet cinematic Malayalam music drawn from life’s moments, ranging from a father penning a letter to his newborn, to a husband’s first tears in 50 years, at his wife’s passing. Every song is written as if it’s sitting beside you, saying the words you left unsaid.

Short, for captions & listings

Ashwin Syam is a composer, producer, guitarist, and singer, born in Kerala and raised across India, crafting heartfelt yet cinematic Malayalam music drawn from life’s moments: ranging from a father’s letter to his newborn, to a boy who studied through his grief, raising his marks to the sky for his grandmother, to a husband’s first tears in 50 years at his wife’s passing. Every song is written as if it’s sitting beside you, saying the words you left unsaid.

His music lives in two worlds: Day and Night. Day is sunlit and organic: warm, piano- and guitar-led songs wrapped in his trademark ambient textures, with animated visuals painting a world full of hope. Night is neon and electronic: sombre, modern, intense; synth-driven, shot in live action. With five songs released and eight new Malayalam songs in the works across both worlds, he has live sets coming up at Hideaway, Goa and Bonobo, Mumbai.

An Amplify Music Incubator (AMI South) artist and TuneCore’s Face of Malayalam Independent Music, Ashwin has crossed two million Spotify streams in the last three years, with his songs finding their listeners, one person at a time.

Medium, for press releases & programmes

Ashwin Syam is a composer, producer, guitarist, and singer, born in Kerala and raised across India, who found his way back to his mother tongue through music. He crafts heartfelt yet cinematic Malayalam songs drawn from life’s moments: ranging from a father’s letter to his newborn, to a boy who studied through his grief, raising his marks to the sky for his grandmother, to a husband’s first tears in 50 years at his wife’s passing. Every song is written as if it’s sitting beside you, saying the words you left unsaid.

His music lives in two worlds: Day and Night. Day is sunlit and organic: warm, piano- and guitar-led songs wrapped in his trademark ambient textures, with animated visuals painting a world full of hope. Night is neon and electronic: sombre, modern, intense; synth-driven, shot in live action. With five songs released and eight new Malayalam songs in the works across both worlds, Ashwin is currently part of AMI South, the first regional cohort of the Amplify Music Incubator, backed by Believe, TuneCore, and Think Music, with live sets coming up at Hideaway, Goa and Bonobo, Mumbai that travel from daylight into dark.

The stories behind the songs are real, and Ashwin builds each one its own world. Chekkeru Nee, his most beloved lullaby, grew from a friend’s letter to his newborn daughter. The animated musical Barsaat grew from watching his grandfather learn to live on after his grandmother’s passing: a melody Ashwin composed became a six-minute animated film he co-created, writing the story, composing and producing the music, and guiding a crew of thirty artists over seven years. Barsaat won the Ram Mohan Viewer’s Choice Award at AniFest India and travelled to festivals in India, Greece, and Portugal. His love story with his partner became Nau Saal, a 170-page graphic novel written in a single night as a gift, released with its own song.

Ashwin made his feature film debut with the title track of the Telugu film Nee Dhaarey Nee Katha, later performed by A.R. Rahman’s Sunshine Orchestra. He has sound-designed more than 30 films for The Wedding Filmer, India’s biggest wedding film company, and composed for brands including Toyota Japan, Yamaha, and Asian Paints. Aa Thazhvarathil carries lyrics by the legendary poet Rafeeq Ahammed, and Veendum won Best Music Producer (Independent) at the IRAA Awards, the award going to Nived NP. TuneCore named him the Face of Malayalam Independent Music for its Sound of the South campaign, with billboards across Kochi. His catalogue has crossed two million streams on Spotify, led by Ariya Theeram at 800K+ and more than 1,300 fan-made reels.

Featured on the BBC Asian Network and Kerala’s radio waves, Ashwin also co-hosts Before the Beat Drops, a podcast about the stories before each song, with his wife Christina Pothen.

Long, for features & profiles

Fast facts

Who
Malayalam independent artist, composer & producer
Known for
Ariya Theeram · Chekkeru Nee
Name
Ashwin Syam
Based
Navi Mumbai, India
Fields
Film scores · sound design · jingles · game audio · production
Feature debut
Nee Dhaarey Nee Katha, title track, Telugu, 2024
Campaign
TuneCore’s Sound of the South, the Face of Malayalam Music
Award
Veendum, IRAA Best Music Producer (Independent), won by Nived NP
Programmes
AMI South, Edition #1, first regional cohort of Amplify Music Incubator (Believe · TuneCore · Think Music), 2026
Training
True School of Music
Streams
2M+ total on Spotify · 55K+ monthly listeners
Signature
Ariya Theeram, 800K+ streams · 1300+ reels made
Also won
Barsaat, Ram Mohan Viewer’s Choice Award, AniFest India 2024
With legends
Aa Thazhvarathil, lyrics by Rafeeq Ahammed
Press contact
ashwinsyammusic@gmail.com

The contact sheet, photographs, web resolution

The sleeve rack, artwork for the releases

Approved for editorial use with the line “Photo: courtesy Ashwin Syam”. Print-resolution files and anything missing, one letter to the desk below.

Section 06

Write to the desk

Interviews, features, podcast invitations, missing assets, pick a lane, tell me the story you’re working on, and it lands in my inbox as a letter.

arrives as a letter, straight to Ashwin

Replies from ashwinsyammusic@gmail.com